This new e-commerce entrant is blazing a marketing trail–shifting the spotlight to partner merchants
Malaysia – SUBPLACE, a new e-commerce player from Malaysia has recently launched to disrupt the subscription market – although independent players may have been running the rental and subscription model for quite some time, SUBPLACE has emerged to provide a dedicated e-commerce to house all of these brands in one place.
While SUBPLACE is at it, the e-commerce is not stopping in its tracks of innovation. With a brave new platform, comes a fresh marketing strategy – shifting the spotlight to partner brands and merchants.
Soft-launched in early December, all products and services on SUBPLACE are offered on a subscription basis, with a portion of non-edible products made available for lease or rent-to-own, where users only need to subscribe once to receive their products and services regularly.
While many e-commerce platforms are rightly hung up on attracting shoppers, SUBPLACE is also showering some love on an equally valuable part of the equation – the partner merchants.
In its ongoing campaign ‘Founder story’, SUBPLACE has rallied founders and top management executives of partner merchants to talk about each of their brand’s vision and story.
At its early stage, the e-commerce currently features majority of its items from local Malaysian brands computer rental Smart Rental, probiotic drink Yakult, and health and wellness retail chain store Ogawa, as well as bedding manufacturer and furniture company Goodnite, and services from intimate health and aesthetic clinic Clinic Rui.
In a 3-to 4-minute video, top management from the said brands are given the seat to talk about the brand’s story and promise, and what it means for them to partner with a subscription model platform like SUBPLACE.
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